One Bangkok, a world-class landmark aspiring to be "The Heart of Bangkok," a district created to hold a place in people's heart, officially launched with a grand celebration themed "Let Our Hearts Beat as One." This historic evening showcased the new heartbeat of Bangkok, capturing the attention of the world with a dazzling performance by over 500 Thai and international artists, performers, and crew. The event was graced by thousands of distinguished guests, including high-ranking officials from both the public and private sectors, partners, top business leaders from various industries, and numerous superstars and celebrities. Following the launch, celebratory activities and special promotions will continue until the end of the year with a total budget exceeding 1.2 billion baht.

Mr. Panote Sirivadhanabhakdi, Group Chief Executive Officer of Frasers Property Limited, expressed his pride in the official launch of One Bangkok: “One Bangkok stands as our most esteemed project, a testament to the grand vision of Mr. Charoen and Khunying Wanna Sirivadhanabhakdi. Their determination to harness our expertise, capabilities, and resources has developed Rama IV Road, a historically significant artery in Bangkok’s economic and social landscape. By evolving One Bangkok into a world-class landmark and a dynamic hub that connects people, businesses, and inspiration, we are fostering a new era of prosperity for the city. This project marks a significant stride in elevating Thailand’s capital to the status of a true world-class metropolis.”

Unveiling a New Era Metropolis with a Grand Vision

The official opening ceremony began at the One Bangkok Forum, welcoming distinguished guests with a performance by the Thailand Philharmonic Orchestra, featuring a choir and over 80 musicians. They performed "The Heart of Bangkok," a specially composed piece by Apisit Wongchoti and Witwisit Hiranyawongkul, directed by National Artist Sutheesak Pakdeetaewa. The performance incorporated powerful drum rhythms and animations showcasing Bangkok's iconic landmarks, historical sites, and cultural heritage, evolving into a modern metropolis and culminating in the emergence of One Bangkok as a new global landmark.

Shining on the Red Carpet with Thailand's Leading Superstars

The event commenced with Thailand's leading superstars, actors, and celebrities gracing the red carpet to celebrate the opening of One Bangkok, including Bright-Vachirawit, Sunnee-Kewalin, PP-Krit, Anne Thongprasom, Aff-Taksaorn, Nonkul-Chanon, Dew-Jirawat, Zee-Pruk, NuNew-Chawarin, Blue-Pongtiwat, James-Jirayu, JJ-Kritsanapoom, Thanaerng-Kanyawee, Toon-Artiwara, Foei-Patara, Nicky-Nachat, and Leesaw-Teeratep. Their presence attracted significant attention from attendees and the media.

A World-Class Show Beyond Imagination by Auditoire

A special performance created exclusively for the One Bangkok launch was presented by Auditoire, one of the producers behind the opening ceremony of the Paris 2024 Olympic Games. Held at One Bangkok Park, the show featured two large stages connected by a 50-metre walkway, showcasing the unique character of One Bangkok with over 500 Thai and international performers and crew. The captivating performance began with Thailand's superstar, PP Krit Amnuaydechkorn, showcased his vocal talents with “Birds of A Feather,” blending Thai elements with a modern style. Following him was actress and the powerhouse vocalist behind the song “Never Enough” from “The Greatest Showman”, Loren Allred, who mesmerised the audience with her powerful rendition of “Over The Rainbow.” She was then joined by Calum Scott, globally renowned from Britain's Got Talent, to perform his “You Are The Reason.” “I’m truly excited to be part of One Bangkok’s grand celebration. This project is a remarkable symbol of unity—not just for this city, but for the world,” Calum Scott said “It’s amazing how the heart of Bangkok now beats in sync with the world, bringing us all together as one. Congratulations on shaping the future of this city and thank you for letting me share in this incredible moment with you.”

Loren Allred added “I’m so honored to be part of this special celebration for One Bangkok. This project is truly incredible, blending innovation and culture in such a unique way. Congratulations to all the teams and visionaries who’ve made this dream a reality. With all of our hearts beating as one, you’re shaping the future of Bangkok. I’m thrilled to be here to witness it. Here’s to continued success and unforgettable memories."

The show by Auditoire, divided into four acts, was crafted to highlight Thailand’s rich cultural heritage, tracing its journey from the past to the present and envisioning its future:

Act 1: The Blessing of Golden Land

Celebrated One Bangkok's location in the heart of a golden land, blending traditional customs with modernity, inspired by the beauty of Thai Lai Rod Nam (gilding).

Act 2: The Beauties Unveiled

Drew inspiration from the beauty of the dawn and the vibrancy of the afternoon at One Bangkok, presenting world-class performances seamlessly integrated with One Bangkok's architecture.

Act 3: Twilight Symphony

Continued with the inspiration of twilight at One Bangkok, where modern Thai music and entertainment converged with international influences, reinterpreting Thai traditions with a modern twist, presenting the future of Thai identity on the world stage.

Act 4: Grand Finale

Concluded with the inspiration of a starlit night at One Bangkok, blending grandeur and emotional melodies with a captivating performance by over 500 performers and spectacular special effects, leaving a lasting impression on the audience.

Starting Today! Experience a New Rhythm that Will Make Your Heart  Beat Faster. Discover One Bangkok Retail at Parade and The Storeys.

Unlock a superior shopping, dining, and lifestyle experience with the "Shop to the Beats of Bangkok" campaign, featuring exciting launch promotions and exclusive offers that will add vibrancy and rhythm to your life throughout the year. Receive a chance to win grand prizes such as a Mercedes-Benz, a Soneva Jani, Maldives package, an Azimut yacht tour package, and other prizes including hotel vouchers, dining vouchers, and branded merchandise worth over 30 million baht. Enjoy credit card promotions and special offers from various stores, as well as exclusive benefits from the One Bangkok Membership Program. Download the One Bangkok Retail app to stay updated on promotions and events throughout the year.

The official launch of One Bangkok today is just the beginning of a new era of experiences. One Bangkok is ready to enrich every aspect of life, reinforcing its position as a global destination offering a complete lifestyle experience, providing a high quality of life in one place. Enjoy superior shopping at One Bangkok Retail, with Parade and The Storeys featuring a Retail Loop with over 750 leading Thai and international brands and a Food Loop with over 250 renowned restaurants from around the world, which will open gradually. Experience the new standard of future workplaces, and explore the 2-kilometre Art Loop, a path of inspiring art and culture throughout the project, including The Wireless House One Bangkok, which will be unveiled soon. In terms of hotels, prepare to experience The Ritz-Carlton, Bangkok, opening in November 2024, and Andaz One Bangkok, the first Andaz brand hotel in Bangkok, opening in 2025, as well as Fraser Suites Bangkok, expected to open in 2026.